Awake Coffee Co. Branding

Awake Coffee Co. had the perfect name they wanted for their coffee shop, but needed some assistance on how to brand their business. Through mood boards and sketches, a brand was created. Awake Coffee Co. is a spiritual awakening coffee shop. The coffee shop sets out to inspire and motivate people in their daily lives. They want to be a space for anyone to discover parts of themselves. A lot of discover can happen over a cup of coffee in a safe space. Through the design process, a logo, tagline, color pallet, fonts, and mock-ups were created.